Losing Money to Be a Tycoon

uang Workspace’s Connoisseurs: free access to all online shows, two tickets to the pre-screening of every new movie.

(Implied benefit) Highly-privileged users of TPDb.

(Lifestyle]

Fish-Catching Internet Cafe’s Game Masters: thirty-percent off all expenses and a free drink daily.

Fish-Catching Take-Out’s Top-Tier Member: regular red packets and free delivery.

Ming Yun Private Kitchen’s distinguished guests: A free dish with a one-time spend of three thousand yuan.
The exact dish would be decided based on the total bill.

VIP of Upwind Logistics: priority for express deliveries.

(Others)

Trade-in: an additional discount of five hundred yuan, above the value of your old cell phone.

Exchange only, no repairs: if the cell phone is damaged due to no human-fault, a new cell phone would be delivered, all data would be transferred, and the old cell phone would be recalled.
If the cell phone is damaged due to human-fault, customers can repair it for free three times a year.

Accessories included: claim free phone films and phone cases up to five times each year.

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Five percent discount off everything: this discount is applicable to all Tengda-related businesses (it exists in TPDb).
Enjoy this discount on top of any ongoing promotion.

Lifetime update of benefits: each time Tengda sets up a new business, a new benefit would be added for customers of Otto Technologies.

After reading the table, Chang You could not help but feel moved.

Now, the cell phone is finally worth its 8,199 yuan!

He had completed his mission!

Boss Pei had insisted on pricing the cell phone in the eight-thousand-yuan range.
Chang You had thought it was difficult and almost impossible.

However, it now seemed like Boss Pei had known all along that there were many Tengda-related businesses to ‘support’ this cell phone.
Of course, the cell phone would be able to sell for eight thousand yuan.
There were many benefits with huge coverage.
Some of them had clear standards, but others had less clear standards which could invoke suspicion in customers.

Take the ‘lifetime update of benefits’ for example.
They promised that a new benefit would be added for customers of Otto Technologies each time Tengda set up a new business.
However, there was no clarification of exactly what benefits those would be.

That was mainly because they did not want to over-promise and fail to fulfill.
It would be terribly awkward.

All of those benefits concerned Tengda-related businesses.
They were significant benefits.
People who lived in Jingzhou could take real advantage of them.

Of course, while customers took advantage of those benefits, Tengda could also gain new customers.
Nobody would lose out.

Moreover, the other businesses were not just offering the benefits to Otto Technologies for free.
Instead, all of those things had been included in the cell phone’s price.

The cell phone was going to sell for 8,199 yuan.
That was two to three thousand more than Pineapple and Shenhua’s flagship models.
Apart from the hardware and the brand premium, those benefits also contributed to the high price.

Once the cell phones started selling, Chang You would naturally transfer a portion of the profits to the other businesses.

They would only sell a thousand cell phones in the beginning.
Any profit that they would earn would be better than nothing.
However, if they could sell tens of thousands-or even hundreds of thousands-of cell phones in the future, the profits would become considerable.

The plan would be very easy to put in place.
The cell phones contained the NFC function.
People would only need to link their identities and accounts to their cell phones.
Then, they could swipe their phones at internet cafes or other physical stores and create a single Tengda account online.

Chang You looked carefully at the details of the benefits.
A few questions surfaced in his mind.

“What is GOG? Would it be difficult to create a high frame-rate mode and exclusive updates?”

Lin Wan answered, “It’s the game that Tengda Games has been working on recently.
It’s called GOG for short.

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“It won’t be difficult to create a high frame-rate mode and exclusive updates, but they don’t intend to release those things to other cell phone companies.
That’s because a high frame-rate mode would be very demanding on the screens’ refresh rates.
It would also consume a lot more battery.

“Research and development of the mobile version of GOG are still ongoing.
The applications might only be available on the application stores after we release the cell phones.

“On the other hand, Bloody Battle Song is ready.
The game’s high frame-rate mode might be a gimmick more than anything, but it doesn’t matter.
The game has many players.
We just have to market it to sell a good number of cell phones.”

Chang You hesitated.
“I’m worried about owing the other companies too many favors.
It might make life difficult for us in the future.”

Lin Wan smiled.
“Don’t worry about that.

“There is not much difference between Tengda-related companies.
If Otto Technologies makes a name for itself and sells millions or tens of millions of cell phones like Shenhua, its cell phones might be the ones marketing the other businesses.

“Don’t feel too bad.
Doing this business well would be the best way to repay them.

“That’s right, how many product lines have we planned for at the moment?”

Chang You remained silent for a while.
“We haven’t planned the product lines yet.

“According to Boss Pei’s plan, we’re supposed to only do high-end cell phones.
Each cell phone must be sold for eight thousand yuan and must not earn a high-profit margin.
That means we will have to stockpile.

“On the other hand, different product lines have different target audiences for their commerce, photographs, and exteriors.
That means they would have to remove certain things that would not appeal to those target audiences.

“For example, a camera phone for females would have to look more beautiful, but would not need to have microchips with high specifications.

“Our cell phone has maxed out in terms of specifications.
Our target audience can be summarized as typical, straight men, and this has been set.

“That’s why… We don’t see the need to plan for other product lines for now.

“I’ll find an opportunity to discuss this with Boss Pei.
He’s been busy with other work lately, and I haven’t managed to reach him.”

Lin Wan pondered for a moment.
“Yes, that’s right.
I’m going in the wrong direction.
Otto Technologies has not even learned how to walk, but I’m already thinking about flying.
Let’s focus on this model and try to sell one thousand phones first.

“Are we calling it Otto 1, then? It sounds a bit strange.”

Chang You replied, “It’ll be called Otto E1.

“E is the first letter in the word ‘extra’.
It’s also the first word in the words ‘extraordinary’, ‘extravagant’ and ‘extreme’.
That describes our cell phone perfectly and shows that it’s worth every cent.”